Why it's there: Potions

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Thursday, February 07, 2008
Matt Hochberg

Many of the stores at the Studios used to have a much more defined theme to them when the park first opened. Stores often had a specific theme that has unforunately eroded away to a more generic merchandise theme due to the demands of an ever changing public and the persuasions of Disney Marketing. A classic example of this was the Legends of Hollywood store on Sunset Boulevard which initially opened as an all Winnie the Pooh store but in recent years has been overrun with first Tinkerbell and now High School Musical Merchandise. Villains in Vogue, across the street, had a similar theme in that it was specifically for selling villains themed merchandise. In the recent few years other kinds of merchandise has snuck in such as Pirates of the Caribbean.

All is not lost from that original vision for Villains in Vogue, however, because towards the back of the store is a display that still evokes that "evil" theme the store once prominently had. In this alcove, we find what can only be an evil do-ers storage of special potions. The first potion is "laughing potion" and underneath that we find "Strength Potion #3" (I guess #1 and #2 didn't work out so well), an unmarked potion and "Sleeping Potion" (a favorite of evil witches everywhere in the Disney universe)

Across from these potions we find "Aging potion" along with the instructions to "Handle with care" (No witch supplier wants to be sued by a clumsy witch who didn't know the contents of the bottle were dangerous, evidently) which is next to a glass full of the elixir and above it we also find some test tubes with no-name potions on them (perhaps potions in testing?) and behind it "Shrinking potion". The names of these potions aren't specifically named in a Disney film, but they are clearly the sort of items a Disney Villain would have in their possesion just in case it's needed to get rid of a pesky do-gooder.