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Villains in Vogue

In previous articles, we've looked at why certain buildings at Hollywood Studios are the way they are and today we'll take a look at a prominent store on Sunset Boulevard, Villains in Vogue. This store sells mostly Disney villains merchandise (along with some Pirates of the Caribbean and Nightmare Before Christmas merchandise for good measure). The white building is fairly large in relation to some of the stores at the Studios and has black accents along the building.


The reason why this building is there is because it's based on the Pasadena Winter Garden building. Located at 171 S. Arroyo Parkway, not far from Colorado Blvd., the main drag of Pasadena, California. It was the home of the Blade and Edge Figure Skating Club and is most renowned for being the original home of World and Olympic champion Peggy Fleming.

The building eventually closed in 1966 and was temporarily a Post Office before closing again and is currently a Public Storage facility.

Many of the stores at the Studios used to have a much more defined theme to them when the park first opened. Stores often had a specific theme that has unforunately eroded away to a more generic merchandise theme due to the demands of an ever changing public and the persuasions of Disney Marketing. A classic example of this was the Legends of Hollywood store on Sunset Boulevard which initially opened as an all Winnie the Pooh store but in recent years has been overrun with first Tinkerbell, High School Musical, Hannah Montana and Camp Rock Merchandise (it's now selling a variety of generic merchandise). Villains in Vogue, across the street, had a similar theme in that it was specifically for selling villains themed merchandise. In the recent few years other kinds of merchandise has snuck in such as Pirates of the Caribbean.

All is not lost from that original vision for Villains in Vogue, however, because towards the back of the store is a display that still evokes that "evil" theme the store once prominently had. In this alcove, we find what can only be an evil do-ers storage of special potions. The first potion is "laughing potion" and underneath that we find "Strength Potion #3" (I guess #1 and #2 didn't work out so well), an unmarked potion and "Sleeping Potion" (a favorite of evil witches everywhere in the Disney universe)


Across from these potions we find "Aging potion" along with the instructions to "Handle with care" (No witch supplier wants to be sued by a clumsy witch who didn't know the contents of the bottle were dangerous, evidently) which is next to a glass full of the elixir and above it we also find some test tubes with no-name potions on them (perhaps potions in testing?) and behind it "Shrinking potion". The names of these potions aren't specifically named in a Disney film, but they are clearly the sort of items a Disney Villain would have in their possesion just in case it's needed to get rid of a pesky do-gooder.


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About this column

Ever seen something in Hollywood Studios and wondered why it was placed there by Disney's Imagineers? Matt Hochberg leads you on a regular look at the hidden details in Hollywood Studios and explains why it's there.


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Posted: Thursday, March 25, 2010 by
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