As you walk down Hollywood Boulevard, you may notice on the right side of the street a gift shop called "Celebrity 5 & 10". At Disney's Hollywood Studios, Celebrity 5 & 10 has become the homewares shop and temporary Christmas shop when the time of year approaches (which on Disney's calendar is sometime after July 4th).
The building's architecture is based on the J.J. Newberry building, which is located at 6600 Hollywood Boulevard in Los Angeles. The building was built in 1924 and unlike the Hollywood Studios counterpart, it was painted turquoise-and-gold.
As for the name of Celebrity 5 & 10, the name refers to the old 5 & 10 stores that were popular in many towns across America. Stores such as Ben Franklin, Woolworth's, and J.J. Newberry's were all classic examples of these variety stores.
Ever seen something in Hollywood Studios and wondered why it was placed there by Disney's Imagineers? Matt Hochberg leads you on a regular look at the hidden details in Hollywood Studios and explains why it's there.
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