We’re halfway through Star Wars Weekend this year and thus far it’s been a great success and a marked improvement in how celebrity fastpass and merchandise has been handled. With that being said, it’s time to totally change it all up and innovate because while the event has become a great success, those who have made Star Wars Weekends an annual event know it’s time for a change.
I love Star Wars Weekends and have been attending since 2004. The reality is the Star Wars Weekends we see in 2009 is basically the same Star Wars Weekends we saw in 2004 or 2005. If anything, things have disappeared from the event such as adult trivia and the question and answer talk shows. By in large, the event is mostly the same and the formula used for it is nearly identical from previous years with a tweak or two each year. Given that we see this event being the same for the past 5 years or so, I think it’s time to change things up and add a fresh face to this popular event.
I have to be honest and admit there’s only so much Disney can do with the event in terms of it’s presentation but I do believe there’s plenty of room when it comes to the events to keep things fresh. I would love to see some all-new shows be a part of Star Wars Weekend. Since getting Mark Hammil or Harrison Ford isn’t looking like it’s likely at all to attend, why not offer some truly geeky shows for those in attendance to relish. How about a Star Wars film screening? Or perhaps a panel discussion of various Star Wars topics/questions brought forth from the audience? How about storm trooper costumes for the kids to try on and take photos in? Or even a new game show type event based around Star Wars.
By changing Star Wars Weekends up dramatically, it will create a new sense enthusiasm regarding the event that we haven’t seen in some time. In my talks with Star Wars Weekend veterans, many still enjoy the event but to me it seems like there’s a bit “ho-hum” to it all when there should be more unbridled passion. If there’s one thing Star Wars fans are, it’s enthusiastic about their passion and if you give them any excuse to get excited, they will be.
There are elements of the current formula for Star Wars Weekend that are perfectly fine, such as the celebrity aspect of the entire event (the new FASTPASS system outside the park has been a major success this year) as well as the parade and children’s trivia. But let’s shake things up some and make the next Star Wars Weekend one with as much anticipation as when the prequels came to theathers.