• strict warning: Non-static method view::load() should not be called statically in /var/www/html/sc/sites/all/modules/views/views.module on line 906.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /var/www/html/sc/sites/all/modules/views/handlers/views_handler_argument.inc on line 744.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /var/www/html/sc/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 35.
  • strict warning: Non-static method views_many_to_one_helper::option_definition() should not be called statically, assuming $this from incompatible context in /var/www/html/sc/sites/all/modules/views/handlers/views_handler_argument_many_to_one.inc on line 35.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /var/www/html/sc/sites/all/modules/views/handlers/views_handler_filter.inc on line 607.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /var/www/html/sc/sites/all/modules/views/handlers/views_handler_filter.inc on line 607.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /var/www/html/sc/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 159.
  • strict warning: Non-static method view::load() should not be called statically in /var/www/html/sc/sites/all/modules/views/views.module on line 906.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /var/www/html/sc/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 24.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /var/www/html/sc/sites/all/modules/views/plugins/views_plugin_row.inc on line 134.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /var/www/html/sc/sites/all/modules/views/plugins/views_plugin_row.inc on line 134.

Star Wars Day - That's what I'm talking about!

This past Saturday saw the one-day special Limited Time Magic event "Star Wars Day" occur at Disney's Hollywood Studios to coincide with the "May the Fourth Be With You" gag.  The event was a one-time celebration of Star Wars in the park, that showed off finally what a good Limited Time Magic event looks like.

For those that were not at Star Wars Day, it was basically a Star Wars Weekend-Lite event, where there was special Jedi Training Academy classes that allowed adults, Star Wars characters around the park to meet, a DJ dance session with DJ Lobot and a special fireworks show in the evening.  Throughout the day there was something happening for guests to enjoy related to the event.

Probably the only bad part of Star Wars Day was Star Tours being closed for the first 4-5 hours the park was open.  We never got word as to why Star Tours was closed for so long, but by lunch time it was open and then everything was fine.

What I think made Star Wars Day a success was the fact there felt like there was a real budget put behind it.  Previous Limited Time Magic events have felt like there's been little investment made by Disney, financially or creatively, into them.  With Star Wars Day, there was a lot going on and as a guest, people seemed to feel like this was in fact something special worth checking out.

Like so many Limited Time Magic events, many are tied into things that would already be happening at Walt Disney World anyway.  With Star Wars Day, it gave Disney an opportunity to get the Star Wars characters that will be needed in bulk for Star Wars Weekends some practice with lighter crowds.  Usually we'd see unannounced character meet and greets near Star Tours but this year they tied it into a bigger event.

By far the best part of the day had to be the special fireworks.  Even before the event began, I spoke with a lot of people who were excited to see the fireworks.  After all, fireworks outside of what we see in Fantasmic! is rare in the Studios so it's a treat to see them when they are offered.  I really enjoyed the mix of classic Star Wars music and movie quotes to the pyrotechnic display. Fantastic presentation.

What needs to be taken away from Star Wars Day is that Limited Time Magic events need to be more like Star Wars Day and less like "Choose your favorite logo" or "Buy a tshirt".  Guests get made fun of a lot for being naive but most are smart enough to recognize cheapness when they see it.  Star Wars Day was certainly not cheap and it reflected in a lot of positive feedback from everyone I spoke to.  Let's hope the rest of the Limited Time Magic events follow the example of Star Wars Day.

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A regular look into Disney's Hollywood Studios, both past and present, with commentary and analysis from Matt Hochberg.


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Posted: Wednesday, May 08, 2013 by