Sentinel Staff Writer
May 31, 2003
A day at the Magic Kingdom will cost you a bit more beginning Sunday.
Walt Disney World's one-day ticket prices at its four parks are going up by $2, to $52 for adults and $42 for children, plus tax.
A Disney spokesman said Friday that the increase, the park's first since September, is being made "for business reasons" but is not tied to any forecast for summer attendance.
"There's no message here about performance," said Rick Sylvain. "Even with the increase, our ticket prices still represent a great entertainment value."
SeaWorld and Universal Orlando raised their prices last January, and Disney held the line at that time, as the tourist industry remained in a slump because of the weak economy and terrorist concerns.
But Disney did not leapfrog the competition by much in the price increase announced Friday -- besting SeaWorld's and Universal's adult price by a bare nickel. Disney's children's ticket remains 95 cents lower than the competition.
Representatives for SeaWorld and Universal said they had no comment on Disney's increase, which also affects multiday "park hopper" prices but not annual pass holders. Disney's four-day adult pass rises to $208 from $199 and the five-day pass to $269 from $259. Certain discount deals, such as for Florida residents, are unchanged.
SeaWorld spokeswoman Becca Bides said the marine-life adventure park, which recently unveiled a dining, shopping and entertainment district, has "no plans at this time" to raise prices.
Jim Canfield, spokesman for Universal, said his company does not discuss "pricing or ticketing strategy."