[yulilin]

So I set my reminder on my phone for 12:45...not high expectations but still, I mean, a mayor announcement from Disney Parks advertised everywhere.
It started late, Ok I can wait, it's probably announcing some new cool ride or attraction...
Ok, I'm looking at peoples pictures at the parks...cute...

Tom Bergeron...he's funny...teleprompter problems all the way thru
and then...that's it!!!...they take your videos, pictures, stories and use them in commercials and in a projector on the castle...
I did like the song, but that's about it.

[ADP]

I didn't expect any major new attraction announcements today. I figured the new campaign and existing project updates would be announced. Am I disappointed? - No....Was I "hoping" for more? - Yes.

Most park fans are not going to find this announcement worth much. We're going to the parks with or without the campaign. I think the campaign is geared more towards the family who has never visited before, or has only visited a few times. This campaign and these ads will appeal to them more and maybe get them to take a family vacation in 2011.

[QuickGold]

I was disappointed with the announcement. The new campaign is just marketing and there's not much thought that seems to have gone in it. Give me Year of a Million Dreams, 50th anniversary, 100 years of magic any day because this and the last couple of campaigns aren't anywhere as good as those 3 I just listed.

Like Aaron said, it's all about attracting those that have never been and in a way, it's a slap in the face to the loyal fans since it's clear which group Disney values more. Disney has always taken its loyal fans for granted and today we further proof of that.

[April]

Where shall I begin on my issues with the whole presentation. Where to begin... Disney's idea of a memory, the survey with the tiny sampling, the comment about scrapbooking, the ignoring of the kidless families, or the overall concept of guests doing the marketing department's job.

Ugh.... just so much fail here. Too much to say. Looking forward to 2012...

[HDLady]

I'm glad I didn't spend time viewing this live. I would have been really peeved! I love finding a good location to watch the evening parade & fireworks early so I can sit and enjoy watching the Castle glowing & changing colors in the dark. It's very magical. A castle displaying strangers' memory moments just doesn't do it for me. Sure, there will an occasional pic that's cute or funny in its own right but how many little girls meeting a princess, kids meeting Mickey or folks splashing down Splash will we have to see before it becomes ho-hum? While I understand it may have more appeal for first timers, how many first time guests will even realize the pics being shown are from that very day and that their pic may be on the Castle? How many will actually "see" their personal pic? It's MK's 40th birthday for heaven's sake. Why not celebrate that? As much as I thought the Pepto Bismol pink birthday cake Castle was tacky, I think this is worse. Disney, PLEASE hire back some of those creative talents that have been layed off over the years!!!!! Better promotions & better merchandise will ultimately lead to more sales & income! Ok.... off my soap box (for now, at least!)

[sarahzy]

Meh, I went in with low expectations, so I wasn't too bummed. I'm not interested in seeing stranger's pictures on the castle. How will that be any different than their usual marketing pictures? I don't know those people either. I definitely thought they'd beef it up more for the 40th.

[MJMcBride]

I dont care one way or the other about this

[HDLady]

While I can choose to view (or not view) normal marketing pics of strangers in print or TV, I can't avoid them if they're being displayed on the castle and I want to see the MSEP or the fireworks. That's what irks me as well as destroying (in my opinion) the beautiful & magical image of the castle changing colors.

[MaxiBarns]

No gracias! I have ZERO desire to see other peoples' mugs up on the castle... I'm trying to imagine during Illuminations instead of seeing pictures of Muhammad Ali & Mother Thersea, my family projected on the globe holding our melting Mickey Ice cream bars while of course I'm caught blinking. When I think about it being done in other parks, it seems like an absurd idea.

[Mousekedude]

MaxiBarns, on Sep 28 2010, 07:16 PM, said:

No gracias! I have ZERO desire to see other peoples' mugs up on the castle... I'm trying to imagine during Illuminations instead of seeing pictures of Muhammad Ali & Mother Thersea, my family projected on the globe holding our melting Mickey Ice cream bars while of course I'm caught blinking. When I think about it being done in other parks, it seems like an absurd idea.

Exactly! I'm furious about this! On every trip, we try to get even better night shots of the castle than what we got on the previous trip (usually it also involves a camera upgrade), so why in the world would they ruin people's chances for good pics by splattering some other schmuck's ugly mug on the wall?! It would be like pasting ads over the ceiling of the Sistine Chapel!
Okay, maybe not that bad, but you know what I mean.....

[yulilin]

As much as I don't find this idea inspiring, imaginative or productive when my daughter heard of it she wanted to upload some pics on the site. She spent a couple of hours looking at pictures of other people and reading their stories and she enjoyed the idea very much. Of course she was excited when she saw the pictures we uploaded there on the Disney site.
I don't think that they'll project the pictures all evening long on the castle, I think it'll be for a little montage with the promotions song, maybe a 10 minute show?

[QuickGold]

yulilin, on Sep 30 2010, 06:44 PM, said:

I don't think that they'll project the pictures all evening long on the castle, I think it'll be for a little montage with the promotions song, maybe a 10 minute show?

I hope that's the case. Hate to see photos from dusk to park close on the castle

[April]

As a frequent visitor to WDW of the last few months... seeing the commercials now, yeah it's not your average park guests. It's all pretty people. Where are they sweaty guys in wife beaters, exposed bellies, big people, bratty kids, the elderly, solo guest, etc.

It's all so far been stereotypical, clean cut middle America.

[MaxiBarns]

April, on Sep 30 2010, 07:14 PM, said:

As a frequent visitor to WDW of the last few months... seeing the commercials now, yeah it's not your average park guests. It's all pretty people. Where are they sweaty guys in wife beaters, exposed bellies, big people, bratty kids, the elderly, solo guest, etc.

It's all so far been stereotypical, clean cut middle America.

More of the "Pretty People Rules" the whole thing just seems ...intrusive.

[jbwolffiv]

Mousekedude, on Sep 30 2010, 12:18 PM, said:

It would be like pasting ads over the ceiling of the Sistine Chapel!
Okay, maybe not that bad, but you know what I mean.....

I feel the same way, just a waste and no chance for good pictures.

[QuickGold]

April, on Sep 30 2010, 08:14 PM, said:

It's all so far been stereotypical, clean cut middle America.

That's always been the case. I dont think we need to see beer bellies, but it would be nice to single parents, adults with no kids, etc

[sarahzy]

QuickGold, on Oct 1 2010, 11:49 AM, said:

That's always been the case. I dont think we need to see beer bellies, but it would be nice to single parents, adults with no kids, etc

I need to see beer bellies. And mullets. Bring it on!

[UrsulasShadow]

sarahzy, on Oct 1 2010, 02:29 PM, said:

I need to see beer bellies. And mullets. Bring it on!

I agree...this would make it marginally bearable. At least give us something to point and laugh at!

Okay, so I'm mean.

[MJMcBride]

UrsulasShadow, on 21 October 2010 - 06:13 PM, said:

I agree...this would make it marginally bearable. At least give us something to point and laugh at!

just make sure you are there when I go, I get that a lot

[April]

MJMcBride - I love your Avatar!


Okay back to the topic at hand. LOL

Single parents, mixed race families, same sex families, just families that are more than Mom + Dad + 2.3 kids. And families with teens... the only commercial I keep seeing the kids have to be under the age of 10. Older people like Disney too!