May 13, 2004
World of Disney to Open in October 2004
BURBANK, CA /PRNewswire/ -- The beloved Disney characters will have a new home away from home on New York City's historic Fifth Avenue. Beginning October 2004, some of the most adored Disney characters will meet and greet New York's residents and visitors every day.
The Disney Store located at 711 Fifth Avenue will close for renovations on Thursday, May 13, 2004. The store will re-open in October with a new look, new product offerings, and a new name -- World of Disney. Like its counterparts at the Walt Disney World Resort in Orlando, Florida and at the Disneyland Resort in Anaheim, California, the World of Disney will be operated by the Walt Disney Parks and Resorts merchandise team.
"The Walt Disney Company has a long-standing commitment to New York City, and as a native New Yorker I am particularly proud to reaffirm that commitment," said Jay Rasulo, President of Walt Disney Parks and Resorts. "We are dedicated to making the World of Disney location on Fifth Avenue a flagship statement for our organization."
The new World of Disney on Fifth Avenue will offer uniquely Disney entertainment experiences throughout the day, and will include Disney characters. The World of Disney will also feature one-of-a-kind merchandise offerings including New York City-specific fashions.
"We are thrilled to bring Disney storytelling, entertainment and a taste of our world-famous theme park experience to New York City," said Rasulo. "We anticipate that the World of Disney will become a magical destination in the midst of the Big Apple."